ASO: how to promote an application in the App Store and Google Play

ASO (App Store Optimization) is the setting of an application page in stores so that it is found by requests and installed more often. We are reworking the title and description for search and conversion, improving the icon and screenshots, and building the page structure.

It is important to strengthen the delivery of value in the first 3-5 seconds of viewing. The result is an increase in search rankings, increased page conversion and stable organic installs as a separate growth channel.

ASO can be effectively combined with YAN advertising and search advertising: organics provide a long-term effect at a lower installation cost.