How we work

Scrum, UI Kit, controlled releases, and ongoing product growth

We follow an Agile / Scrum approach: development is not a linear “assembly line”,
but a managed process focused on outcomes, business metrics,
and long-term product growth

How we work

Scrum, UI Kit, controlled releases, and ongoing product growth

We follow an Agile / Scrum approach: development is not a linear “assembly line”, but a managed process focused on outcomes, business metrics
and long-term product growth

conclusion of an agreement

1. Project start and analytics

Goal: understand the business problem and reduce risks
before development begins

we analyze the idea, goals and limitations of the project
analyze the audience and use cases
we determine KPIs: installs, retention,
conversions, revenue
We identify product and technical risks

1. Project start and analytics

Goal: understand the business problem and reduce risks
before development begins

we analyze the idea, goals and limitations of the project
analyze the audience and use cases
we determine KPIs: installs, retention,
conversions, revenue
We identify product and technical risks

Итог этапа 01

A common understanding of the product, fixed goals and a clear direction of development

Итог этапа 01

A common understanding of the product, fixed goals and a clear direction of development

Итог этапа 02

Clear scope of work
and manageable project roadmap

2. Formation of Product Backlog

Product Backlog - a transparent list of all functions
and product tasks

we break the product into user scenarios
we describe business logic in clear language
setting priorities
assess the volume and complexity of the work

Backlog is a living document that can
be adjusted as the project progresses without breaking the architecture

Итог этапа 02

Clear scope of work
and manageable project roadmap

2. Formation of Product Backlog

Product Backlog - a transparent list of all functions
and product tasks

we break the product into user scenarios
we describe business logic in clear language
setting priorities
assess the volume and complexity of the work

Backlog is a living document that can
be adjusted as the project progresses without breaking the architecture

3. UX/UI design and UI Kit creation

At this stage we lay the foundation
for interface scalability

UX/UI design

designing user scenarios
creating clickable prototypes
thinking through navigation and screen logic
adapt the interface for iOS and Android

UI Kit

color palette and typography
buttons, input fields, lists, cards
element states (hover, disabled, error, etc.)
icons, padding, grids
rules for using components

3. UX/UI design and UI Kit creation

At this stage we lay the foundation
for interface scalability

UX/UI design

designing user scenarios
creating clickable prototypes
thinking through navigation and screen logic
adapt the interface for iOS and Android

UI Kit

color palette and typography
buttons, input fields, lists, cards
element states (hover, disabled, error, etc.)
icons, padding, grids
rules for using components

Итог этапа 03

Coordinated design + UI Kit,
ready for product development without rework.

Итог этапа 03

Coordinated design + UI Kit,
ready for product development without rework.

Итог этапа 04

The project is divided into short sprints
(1-2 weeks)

4. Sprint planning

Before each sprint:

designing user scenarios
creating clickable prototypes
thinking through navigation and screen logic
adapt the interface for iOS and Android

You always understand:

what is being done now
what will be ready at the end of the sprint
How does this affect the product and business?

Итог этапа 04

The project is divided into short sprints
(1-2 weeks)

4. Sprint planning

Before each sprint:

designing user scenarios
creating clickable prototypes
thinking through navigation and screen logic
adapt the interface for iOS and Android

You always understand:

what is being done now
what will be ready at the end of the sprint
How does this affect the product and business?

5. Development within a sprint

What's happening:

Flutter development for iOS and Android
from a single code base
implementation of business logic and integrations
work strictly according to the UI Kit and design system
internal quality control

5. Development within a sprint

What's happening:

Flutter development for iOS and Android
from a single code base
implementation of business logic and integrations
work strictly according to the UI Kit and design system
internal quality control

Итог этапа 05

A finished product increment is a part of an application
that is already running

Итог этапа 05

A finished product increment is a part of an application
that is already running

Итог этапа 06

Stable product without accumulating
technical debt

6. QA and quality control

Testing is part of every sprint,
not a step at the end

We check:

correctness of functionality
stability and performance
work on real devices

Итог этапа 06

Stable product without accumulating
technical debt

6. QA and quality control

Testing is part of every sprint,
not a step at the end

We check:

correctness of functionality
stability and performance
work on real devices

7. Sprint review and feedback

At the end of each sprint:

show working functionality
collecting feedback
if necessary, adjust priorities

7. Sprint review and feedback

At the end of each sprint:

show working functionality
collecting feedback
if necessary, adjust priorities

Итог этапа 07

You see the real product, not presentations

Итог этапа 07

You see the real product, not presentations

Итог этапа 08

The application was successfully published
without unnecessary iterations or delays

8. Preparation for release and publication

We undertake:

final assembly of builds
App Store and Google Play compliance check
help with developer accounts
preparation of application cards
(icons, screenshots, descriptions - ASO database)

Publication

loading builds
moderation support
prompt response to comments from the parties

Итог этапа 08

The application was successfully published
without unnecessary iterations or delays

8. Preparation for release and publication

We undertake:

final assembly of builds
App Store and Google Play compliance check
help with developer accounts
preparation of application cards
(icons, screenshots, descriptions - ASO database)

Publication